The Goal
Oiselle is a Seattle-based retail company that focuses on empowering women by making running apparel for all shapes, sizes, and athletic abilities while cultivating a supportive community. Despite their strong mission and dedicated following, they have hit a plateau in their growth. Considering they only have a single brick and mortar store and the majority of their business is online, a website redesign became a priority for increasing brand awareness, sales, and positioning Oiselle as a more competitive name within the running e-commerce world.
Made as a conceptual piece at the School of Visual Concepts
Solution
Desktop
The redesigned shopping experience is all about online shopping efficiency with an end goal to have a customer purchase more and return less.
Hover over images to see menu interactions.
Mobile
With an on-the-go mobile user is mind, I shorten the page lengths and I streamlined the experience by keeping only the essential functions and content.
