Rebrand, Website Design
Oiselle is a Seattle-based retail company that focuses on empowering women by making running apparel for all shapes, sizes, and athletic abilities while cultivating a supportive community. Despite their strong mission and dedicated following, they have hit a plateau in their growth. Considering they only have a single brick and mortar store and the majority of their business is online, a website redesign became a priority for increasing brand awareness, sales, and positioning Oiselle as a more competitive name within the running e-commerce world.
Made as a conceptual piece at the School of Visual Concepts
Instructor: Ramil Azucena
Tools Used: Photoshop, Illustrator, Sketch
Skills: Brand Discovery & Development, User Research, Information Architecture, Wireframes, UI/Visual Design