The Challenge
The Seattle Credit Union Marketing team was challenged to answer the question: How do we get someone to purchase a car, boat, or RV even if they aren’t in the market? I answered this by creating a campaign that told a story about the freedom of owning a vehicle by having the audience fantasize about all the possible Summer adventures ahead.
Role: Campaign Conception, Art Direction, Design, Project Management, and Copywriting.
Deliverables: A 360 marketing campaign, including; direct mail, email, social media, responsive web retargeting ads, and retail signage.
Production Timeline: 3-weeks
Results: The 2018 Auto Rebate Promotional Campaign ran for 4 months and brought in $14M in loan production. This campaign performed so well that the art direction was used the following year.
Campaign Email
Animation by Mark Banaag